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June, 2008

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Wedgwood: Artistry and Innovation Exhibition exploring the genius behind English ceramics opens June 7

(Toronto, Ontario – May 21, 2008) The Royal Ontario Museum (ROM) is

pleased to present Wedgwood: Artistry and Innovation from June 7, 2008 to

July 5, 2009 in the ROM’s Samuel European Galleries. Exploring the genius

of Josiah Wedgwood I (1730-1795) through 160 pieces, the exhibition is drawn

almost exclusively from the Museum’s outstanding ceramics collection, the

finest in Canada, and highlights Wedgwood’s diverse, high quality products and

business practices. Epitomizing the Industrial Revolution and modernizing the

English ceramics industry into the 21st century, Wedgwood set the standard for

a firm that remains one of the most important manufacturers of ceramics in the

world.

“Not unlike today’s industrial capitalists, Josiah Wedgwood devoted his energies to innovations in a

long-established trade,” says Dr. Peter Kaellgren, European Curator in the ROM’s Department of

World Cultures. “The exhibit features many Wedgwood products and designs created in the time of

Josiah I as well as innovative contemporary creations, which together continue to influence ceramics

today.”

Along with business partner Thomas Bentley (1730-1780), Wedgwood was clever not only in

discerning trends but also in marketing his products. He promoted his ceramics through English

Ambassadors at European courts and, from 1774, through French and English language catalogues.

Sales were further increased through new designs and steady consumer interest maintained by altering

products while continuously improving manufacturing methods.

“Wedgwood successfully experimented to improve products and develop new lines of English

ceramics, often drawing on the popular taste for antiquity, neoclassicism and vases,” continues Dr.

100 Queen’s Park 416.586.8000

Toronto, Ontario www.rom.on.ca

M5S 2C6

Wedgwood: Artistry and Innovation Release Page 2 of 4

May 21, 2008

“Husk Service” Plate, Queen’s ware

© Royal Ontario Museum, 2008.

All rights reserved.

Kaellgren. “Employing the services of talented contemporary artists and designers, including a number of

women, Josiah I created pieces that were both commercially and artistically successful. The Wedgwood

factory has continued this tradition for 250 years, as visitors will see from examples in the exhibit.”

Born in 1730, Josiah Wedgwood I, the fourth generation of a family of potters, spent his youth learning the

ceramics trade in Staffordshire. He dedicated his inventive energy to developing high quality, fashionable

products while striving to improve the manufacturing approach through the use of skilled workers and the

latest technology. Opening his first factory, Ivy Works in 1759, he gradually developed his own distinct

wares. His marriage to cousin Sarah Wedgwood in 1764 provided funds for Josiah to erect the Etruria Works,

a model factory, which by 1769 was the most up-to-date pottery in the world, complete with workers’

houses, a church and a school. Josiah invented three new ceramic bodies: Queen’s Ware (1762), black basalt

(1768) and Jasper (1774) – each the result of thousands of experiments.

Five generations of the Wedgwood family continued to guide the factory after the death of Josiah I. A new

facility in the village of Barlaston was completed between 1940 and 1949, and Etruria closed in 1950. With

its electric tunnel kilns, design studio and workers’ village, the Barlaston Factory was the most advanced

pottery in Britain. In 1967, Wedgwood was registered as a public company and its shares quoted on the

London Stock Exchange. Subsequently, the Wedgwood Group acquired a number of other British potteries

with Waterford Glass purchasing the company in 1987 to form Waterford Wedgwood plc. Waterford

Wedgwood has continued many of its original operations but has diversified with major acquisitions including

German porcelain factories and the English ceramic manufacturing group Royal Doulton including Royal

Albert and Minton.

About the exhibition:

When Queen Charlotte wrote to compliment him on a cream coloured

earthenware tea set supplied in 1765, Wedgwood sought and was successfully

granted the privilege of calling it Queen’s ware. A dinner plate from the

Queen’s ware Husk dinner service ordered by Empress Catherine II of

Russia in 1770 is displayed in the exhibit. Visitors to the exhibit will also

learn that in 1774, the Empress ordered an exceptional service painted with

individual English views and the green frog emblem of her country estate La

Grenouillère. The ROM is displaying its rare plate from a similar service

painted in full-colour enamels that was likely ordered by an English client

inspired by the famous Frog Service.

Wedgwood reproductions of the famous Portland Vase are well-known and explored in the display. The

original, an ancient vase of dark blue glass with an outer layer of white cut in cameo and made during the

reign of the Roman Emperor Augustus (27 BC – AD 14), was acquired by the Dowager Duchess of Portland

in 1783. With permission to copy the vase, Josiah produced exclusive high quality and limited edition

Wedgwood: Artistry and Innovation Release Page 3 of 4

May 21, 2008

"Portland Vase" ©

Royal Ontario

Museum, 2008. All

rights reserved.

replicas, greatly enhancing his reputation in the process. Wedgwood continued making this model into the

20th century.

To create “black basaltes, Wedgwood added “car”, a residue from the beds of streams flowing out of

Staffordshire coal mines, to intensify the clay’s colour. The basalt body was used to produce everything from

small medallions and seals to tea and coffee services, which flattered the white hands of well-bred hostesses, to

vases of all sizes in imitation of ancient Greek pottery. Wedgwood still makes basalt today but has never

created anything more monumental than the black basalt relief from 1927 showcased in the ROM exhibit.

Comprised of 43 pieces and weighing 800 lbs (363 kg), it is indisputably the largest piece of black basalt in the

world.

Wedgwood products from the Regency period (1811-1820) to the present are also

represented. Of particular interest are models inspired by shells, as are the diverse

variety of dinnerware patterns from the 1870s to 1910, and Art Deco models

designed by Keith Murray and other Wedgwood artists. Two films run in sequence

in the exhibition, one describing the history of the company and a second showing

production methods at Barlaston.

Other information:

Wedgwood: Artistry and Innovation offers a unique connection to the ROM’s feature

exhibition Darwin: The Evolution Revolution, currently on display in the ROM’s Garfield

Weston Exhibition Hall. Josiah Wedgwood’s eldest child, Susannah Wedgwood married

Dr. Robert Darwin. They were the parents of Charles Darwin. The two grandfathers –

Josiah I and Dr. Erasmus Darwin - were also close friends and progressive thinkers with

scientific and social interests. A version of Wedgwood’s Portland Vase appears in

Darwin, on display until August 4, 2008.

As part of the Lunch & Learn Series, exhibition curator Dr. Peter Kaellgren presents Wedgwood: Art and

Innovation on Tuesday, October 28, 2008 and Sunday, November 2, 2008 from 11:30 am to 2:00 pm.

Participants will have the opportunity to learn about the history of Wedgwood ceramics, followed by a

catered lunch. Cost is $85 for the public (online $80) and $75 for ROM members (online $70). A ROMLife

course, Exploring British Ceramics, will take place on Wednesdays, from October 22, 2008 to November 26,

2008 from 2 pm to 4 pm. Brian Musselwhite, Assistant Curator of the European Collections at the ROM,

will explore ceramic decorative techniques including slipware, hand painting, transfer painting and

lithographic decals. This hands-on workshop is offered with a guided tour of the current exhibit. Cost for

“Sea Lion”Designed by

sculptor John Skeaping. ©

Royal Ontario Museum,

2008. All rights reserved.

Wedgwood: Artistry and Innovation Release Page 4 of 4

May 21, 2008

this six-week course is $180 for the public (online $175) and $160 for ROM members (online $155).For

more information to register, please visit www.rom.on.ca, or call ROM Programs at 416.586.5797.

Visitors to Wedgwood will be able to enjoy a variety of companion programming. The ROM’s c5 restaurant

will offer tea service ($25) and champagne tea service ($35), served Thursdays, Fridays and Saturdays from

2:30 - 4:30 pm, June 7, 2008 to July 2009. The ROM Museum Store will feature a series of Wedgwoodthemed

books and products.

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The Royal Ontario Museum (ROM) is an agency of the Government of Ontario. Opened in 1914, Canada’s largest

museum of natural history and world cultures has six million objects in its collections and galleries showcasing art,

archaeology and natural science.

Renaissance ROM is an ambitious expansion and heritage renovation project that reasserts the Royal Ontario Museum

as one of North America's great museums and a leading cultural attraction for the city, province and country.

Renaissance ROM continues until 2010 with several new and renovated galleries to be created at the Museum.

For 24-hour information in English and French, please call 416.586.8000 or visit the ROM’s web site at

www.rom.on.ca

Upcoming Exhibitions:

October 25, 2008 The Nature of Diamonds, presented by De Beers Canada

November 29, 2008 Mysteries of Ancient Ukraine: the Remarkable Trypilian Culture (5400 - 2700 BC)

Upcoming ROM Gallery Openings:

December 2008 Teck Cominco Suite of Earth Sciences Galleries

Early 2009 Schad Gallery of Biodiversity: Life in Crisis

ROM tickets now available online: www.rom.on.ca